SGP pools are Singapore’s national lottery operator. They have a nationwide network of outlets and branches that sell lottery tickets and offer online betting services. They also support responsible gaming initiatives and work with local communities to combat illegal gambling activities. To reach the broader community, SGP pools use digital signage to display responsible gaming messages and lottery results. The company’s digital signage solution, PADS4, also supports XML data connections to import and display real-time gaming and betting updates. This enables them to communicate with customers on important issues such as playing responsibly, staying within their means, and dealing with problem gambling.
During his tenure at SGP Pools, Yeo was tasked with transforming customer touchpoints from traditional counter-service to a fully digital, mobile-first experience. He launched digital channels and a mobile platform for customers to onboard, manage their accounts, and bet online. The new platforms also helped SGP Pools work with local authorities to combat illegal gambling activity.
To ensure that SGP pools remains a trusted brand, it must continue to provide safe, fair and responsible gaming. The company’s national network of outlets and branches offers responsible gaming campaigns to educate customers about playing with care, staying within their means, and identifying the signs of problem gambling. The campaign is promoted with digital signage across the country, allowing SGP Pools to reach more people than ever before.
SGP pools is a leading operator of online lottery games in Singapore and Asia, with a global presence in the United States and Europe. Its flagship product, the SGP EZ-WIN lottery game, is a highly popular game with millions of players around the world. The SGP EZ-WIN lottery game features three-digit numbers, a random selection process, and the opportunity to win prizes. The game is available for play on desktop and mobile devices.
In addition to providing customers with a seamless online gaming experience, SGP pools is committed to ensuring that its systems and infrastructure are secure. To achieve this, the company uses a cloud-based system for logging and monitoring its system architecture, which allows the company to quickly detect security breaches or other issues that may affect availability. This has led to faster resolution of issues and improved overall reliability.
SGP pools is also using Oracle Cloud Observability and Management to help drive operational efficiencies by improving visibility and reducing complexity in its technology stack. The platform provides real-time dashboards and insights that ease management across all layers of the technology stack, enabling the company to resolve issues in minutes, compared to hours previously. This has minimized risk and enabled SGP pools to keep its IT infrastructure running smoothly even during peak demand. In addition, the dashboards and insights provided by OCI also allow the company to continually optimise its system resources in real-time. This has helped them to improve performance and reduce costs at the same time. This has also helped SGP pools to deliver a more consistent gaming experience for its customers.