Singapore Pools, the only legal lottery and sports betting operator in the country, reported a record $12.2 billion worth of bets for its financial year ending March 2024. This is a 7% increase from the previous financial year, and reflects growing betting activity in the country.
Founded in 1968, the government set up Singapore Pools to counter illegal gambling activities and provide a trusted and safe channel for gaming. Its surpluses are channelled through the Tote Board to fund charity, community projects and sports development programmes.
Counsellors who work with problem gamblers suggested that the ease and convenience of placing bets on the internet could have fuelled the growth in the sums wagered by punters. They also pointed out that the increased social acceptance of casual gambling may have contributed to the rising numbers. Another reason could be the large number of football matches in multiple leagues, with a wide variety of teams and games to choose from.
Singapore pools has a variety of gambling options for its customers, including number games like Toto and 4D, as well as sports betting and horse racing. Its online platform offers both a range of games and real-time updates, keeping its customers engaged and entertained.
In recent times, the company has focused on digitalising its business operations as part of an ongoing transformation strategy. It has partnered with Oracle to implement cloud-based observability and management solutions to improve operational efficiency. These tools help reduce downtime and enable the organisation to resolve issues within minutes, as compared to hours previously.
The company has also made efforts to be environmentally friendly and is committed to a sustainable future. It has been a leader in the industry by implementing a green data centre and becoming one of the first companies in Singapore to achieve an energy efficent Gold Plus BCA Green Mark for its building. In addition, it has incorporated the use of recycled materials into the construction and refurbishment of its facilities, as well as adopting a strict environmental policy in its business operations.
Its workforce is highly motivated and dedicated to the company, which was recognised with an Employer of Choice award in 2020. Its leadership team regularly engages with employees to gather feedback and incorporate new initiatives into the business. Its employee-focused approach has led to high levels of job satisfaction and engagement, which have also helped to create a culture that is conducive to attracting and retaining talent. The company has an excellent track record of delivering on its commitments, with many awards and recognition under its belt. Its focus on the customer experience and innovation has allowed it to grow rapidly in a highly competitive environment. It is now poised to take on new challenges and continue to grow in the coming years. The company’s long-term success and sustainability depends on the continued support of its stakeholders. To this end, it is focusing on improving the quality of its products and services, as well as continuing to innovate in order to stay ahead of the competition.